Welcome to Celtic Marketing!
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The secret to success in the specialty and natural food business is a partnership between the manufacturer, broker, distributor, retailer, and the consumer. If one of these links is broken or forgotten, the chain to success will break.
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A shamrock is the logo for Celtic Marketing because it represents the different segments of one team. Each of the three leaves stands for the manufacturer, the distributor, and the retail customer. The broker is the center stem that keeps the communication flow together.
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| The building that is the home to Celtic Marketing was built in 1905 by the Clark Family. They raised three generations in this home until Harry Clark passed away in 1999. This simple man left an estate worth 1.8 million dollars to a local hospital and the St. Johnsbury Academy. The building went through several owners that used it as a rental house and it eventually deteriorated to the point that it was vacated for two years. In 2006, Dan and Mary Hughes bought the house with its broken windows and completely restored it back to its 1905 Victorian Style. Celtic Marketing moved to this location in 2007. |
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Communication between these partners is crucial. We are proud of our HQ retailer relationships in our region and they know they can count on us to provide category management and retail store support. We also need to motivate the distributor and its sales force to assist us. To win, we need to involve all the players on the team.
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